How it works

Built for clarity and growth

Phase 1

Setup / Branded Shell

We provision your private client portal, Drive folders, and a Looker Studio client-branded dashboard shell. Dedicated Slack channel included. Data intake test to confirm feeds.

Milestone: Setup Complete

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Phase 2

Collaborate & Build Visualizations

We work with you to choose the right metrics and visualizations for your goals, then Funnel Studio designs and builds each one — implemented, styled, and tested.

Milestone: Dashboard Live

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Phase 3

Ongoing Support

Keep the environment hosted and refreshing with our single Managed Analytics Maintenance plan: monthly system check-ups, light dashboard edits, and a short insight recap. Collaboration happens in Slack with responses typically the same business day. Cancel anytime.

Swap Policy: simple chart-type swaps are included under the maintenance plan; structural changes are billed as new visuals.

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Custom Dashboards

One Looker Studio report per client, with multiple pages as needed. Start with core KPIs, then expand with additional visuals as your needs grow.

Dashboards that drive decisions. You’ll get clear visuals and Slack-first collaboration for questions and quick tweaks, with typical responses the same business day.

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Ad Performance Tracking

Know what you’re getting from every dollar. Connect Meta, Google Ads, and more. We visualize ROAS, CAC, CTR, CPA and top campaigns; add sales data to close the loop.

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Sales Funnel Insights

Spot bottlenecks and improve conversions with stage-by-stage visibility. We connect your CRM or Sheets to show where leads drop off and what to fix next.

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What We Deliver

Visualization Types We Build

A quick guide to the most useful visuals in your dashboard — and when to use them. Every visualization is custom-built by Funnel Studio to reflect your data and priorities — and backed by our Managed Analytics Maintenance plan.

Visualization Type When to Use Example (Marketing/Sales) Example (Operations)
Scorecards / KPIs from $35 Highlight key single-number metrics. Monthly revenue, new customers Active employees, avg. ticket time
Time Series (Line/Area from $50) Show trends over time. Leads per week Operating expenses by month
Bar / Column from $50 Compare categories side-by-side. Sales by product line Expenses by department
Stacked Bar / Area from $75 Show parts of a whole over time. Leads by channel Staff hours by role
Pie / Donut from $50 Simple proportions. Traffic sources Employee role mix
Table from $50 Detailed breakdowns with exact values. Customers with spend & last order Suppliers with cost & on-time %
Pivot Table from $75 Compare across two dimensions. Revenue by Region × Quarter Tickets by Type × Month
Funnel Chart from $75 Show stage drop-offs. Impressions → clicks → leads → sales Applicants → interviews → hires
Scatter Plot from $75 Reveal relationships/outliers. Ad spend vs. revenue by campaign Staffing level vs. CSAT
Bullet / Progress from $50 Actual vs. target. Sales vs. monthly goal Units produced vs. target
Maps (Geo) from $75 Location-based performance. Revenue by state Support requests by region
Gauge from $50 Progress toward one goal. % of sales quota % calls answered < 60s
Treemap from $75 Hierarchical proportions. Revenue by category → subcategory Expenses by category → subcategory
Heatmap (Table) from $75 Highlight highs/lows with color. Best day/hour for sales Peak hours for calls
Combo (Bar + Line) from $75 Compare related metrics. Revenue (bar) & Conv. Rate (line) Labor hours (bar) & Output/hr (line)
Filters & Controls Interactive exploration. Filter by campaign or date Filter by department or shift

See Pricing for per-visualization category rates and the Managed Analytics Maintenance plan. Complex variants or custom data prep may be quoted.

Handoff (Optional)

Want full ownership? We’ll transfer your Looker Studio report and reconnect data sources under your credentials, then verify refreshes and access. Most clients stay on a monthly plan; the handoff is available if you prefer to own and maintain everything internally.

See Handoff Package

Access After Cancellation

Cancel anytime. Your dashboard remains viewable via your Funnel Studio login, but automated updates stop and Drive data folder access is removed. Re-enable anytime by resubscribing to the Managed Analytics Maintenance plan or requesting a Handoff.

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Ready to see your numbers clearly?

Start with a simple setup, add only the visuals you need, then keep everything current with our single Managed Analytics Maintenance plan. Take ownership anytime with a clean handoff.

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