Custom Dashboards
Get a single, clear view of your marketing, sales, and everyday operations. We build Looker Studio dashboards that highlight the metrics that matter — so you always know what’s working and what needs attention.
- Unified reporting across ads, CRM, spreadsheets, and exports
- Real-time visuals and mobile-friendly layouts
- Ongoing tweaks and support as your needs evolve
Ad Performance Tracking
Know exactly what you’re getting from every dollar. We unify channel data and visualize ROAS, CAC, CTR, and CPA so you can double down on what works and cut what doesn’t.
- Side-by-side channel comparisons and trends
- Weekly executive summaries with the “so what”
- Optional anomaly pings for sudden spikes/drops
Sales Funnel Insights
Spot bottlenecks and improve conversions with stage-by-stage visibility. We connect your CRM to show where leads drop off and what to fix next.
- Lead source → opportunity → closed-won tracking
- Stage conversion and time-in-stage metrics
- Actionable recommendations surfaced in plain English
Visualization Types We Build
A quick guide to the most useful charts in your dashboard — plus when we use them. We tailor each to your goals and data model.
| Visualization Type | When to Use | Example (Sales) | Example (Operations) |
|---|---|---|---|
| Scorecards / KPIs | Highlight key single-number metrics. | Monthly revenue, new customers | Active employees, avg. ticket time |
| Time Series (Line/Area) | Show trends over time. | Leads per week | Operating expenses by month |
| Bar Chart | Compare categories side-by-side. | Sales by product line | Expenses by department |
| Stacked Bar/Area | Show parts of a whole over time. | Leads by channel | Staff hours by role Front vs. Service |
| Pie / Donut | Simple proportions. | Traffic sources | Employee roles mix |
| Table | Detailed breakdowns with exact values. | Customers with spend & last order | Suppliers with cost & on-time % |
| Pivot Table | Compare across two dimensions. | Revenue by Region × Quarter | Tickets by Issue Type × Month |
| Funnel Chart | Show stage drop-offs. | Impressions → clicks → leads → sales | Applicants → interviews → hires |
| Scatter Plot | Reveal relationships/outliers. | Ad spend vs. revenue by campaign | Staffing level vs. CSAT |
| Bullet / Progress | Actual vs. target. | Sales vs. monthly goal | Units produced vs. target |
| Maps (Geo) | Location-based performance. | Revenue by state | Support requests by region |
| Gauge | Progress toward one goal. | % of sales quota | % calls answered < 60s |
| Treemap | Hierarchical proportions. | Revenue by category → subcategory | Expenses by category → subcategory |
| Heatmap (Table) | Highlight highs/lows with color. | Best day/hour for sales | Peak hours for calls |
| Combo (Bar + Line) | Compare related metrics. | Revenue (bar) & Conv. Rate (line) | Labor hours (bar) & Output/hr (line) |
| Filters & Controls | Interactive exploration. | Filter by campaign or date | Filter by department or shift |
Ready to see your numbers clearly?
We’ll connect your data, build a clean dashboard, and provide ongoing support — no credit card needed to get started.